Proven marketing gets a student into a right-fit college because s/he stands out, gets noticed, and is taken more seriously.

ATTENTION: Parents who are frustrated, confused and
stressed about planning for college...

Discover The One Simple Secret That Legally           
Motivates Colleges To Accept Your Child The Right Way And Before They Even See Grades Or Talent

         It's the secret that gets your child job offers before graduation. Plus, you get a 60-day,  100% money-back  guarantee if you're not blown away.

                                                       Don't have time to read my story? Click here. 

There's an ethical way to help your daughter or son gain admission to their first-choice college.  And I don't mean using bribes, multi-million dollar donations, and downright cheating.

Colleges can be motivated, in an ethical way, to want your child BEFORE they see any grades, test scores or talents.  

To prove it, I have a story to tell that will work for you, so I suggest you get a coffee, sit down and relax.

Certain activities have a pattern that produces the same results, no matter how many times it's used. To get a better result, you must interrupt the pattern.

For example, from about the year 1450, the pattern of information was books and newspapers until it was interrupted by the home computer, to make information instantly available. The horse was the pattern of transportation until the automobile came along.

Today, grades, test scores, and star talent provide the pattern for admitting students to colleges, but it's now interrupted by the Student Brand Strategy, which has proven to produce a better outcome for my students for the past 17 years. 

I make sure it continues to interrupt this college pattern for a very personal reason. 

Sweet Revenge

So here's the story.

Before I start helping parents and students, my two sons are rejected by their first-choice colleges. We don't see it coming. 

I hate admitting this - those choices are made with the "expertise" of my wife's hairdresser, my barber, and well-intentioned relatives and friends who are generous with free advice. 

What am I thinking? I'm foolish enough to think I've figured it out, totally unaware that I am stuck in the college admission pattern of getting "good grades and test scores."

The results of my sons's rejections come from the same mistakes I see parents make every day.

With plenty of free time in my early retirement, one morning my wife and I figure out that we are overpaying colleges by at least $50,000. The both of us are disgusted by the discovery. 

Do you know the feeling of being ripped off? Since I am already looking for a meaningful change in my life, I'm wishing I had professional help to avoid this huge mistake.  

My wife smiles, but I haven't a clue why. She suggests I have just discovered my new career. "Just think of all the families out there," she says, "who will make the same dumb mistakes we made. And with your marketing expertise, the kids will love you!" 

It takes me no time to relish how I'm going to get revenge on the colleges by helping families get way ahead of them and the game they play.

Then I write a book, How To Win The College Game, on how to avoid the deceits and deceptions that colleges practice.

I admit that this book would not have made the New York Times Best Seller List. It's an angry rant, and no one wants to read a rant from a frustrated parent.

By contrast, and to be blunt, I know I can make a decent living by sharing my story and making sure the families I serve don't make the same mistakes I made.

Now, parents come to me with panic in their voices.  They feel confused and stressed about finding reliable information on the internet to help make good decisions.

In effect, and this is the scary part, parents are a mirror of my former self: they find themselves guessing and hoping that their child will make the right choices.

And they don't even know that they too are stuck in the pattern of getting "good grades, high test scores, or star talents."

Would You Trust A 17-Year-Old With $200,000?

Put another way, would you hand over a check for $200,000 to a 17-year-old and trust him or her to make the right decisions about their future? 

That's the amount of money you pay for a private college education these days. And that's conservative. At $70,000 a year, with a $20,000-a-year scholarship to offset costs, the yearly price is, well, you can do the math.

State universities, considered to be more affordable, are starting to exceed $30,000 a year just for in-state students; the University of Massachusetts is a typical example.

Here's a real kick-in-the-gut reality check: More than 70% of all college students take 5 and 6 years to graduate. Think about it....5 years is the new 4 years. 

How do you plan for the 5th year? No one does. And no one knows that scholarships are only good for 4 years.  Can you hear the college's cash register ringing?

As it was with me and my wife, the odds are already against you if you're doing this college planning stuff all by yourself.

Because of the non-stop skyrocketing cost of college, there's an absolute urgency to deal with it find a right-fit college for your child that you can actually afford. 

I've developed a unique and unusual strategy that unlocks the doors to your child’s most desired school, with the added benefit of keeping down costs. ​

Now that's a pattern interrupt.

It keeps your child from getting rejected like a statistic just because he or she doesn't have the highest grades and scores in the class.

And with a 96% success rate. But... by every December 1st, this opportunity for seniors disappears.

My head is starting to hurt, thinking my sons never had this advantage.

Navigate in only 3 directions

In a moment I'll reveal the strategy I created to help families, but first you deserve to know what 3 choices your child has right now.

They amount to three categories of colleges: reach, safety, and match schools.

With Three Choices, Which One Is Realistic?

1. Reach schools are the hardest to get into. The most selective schools only want the top 10% of any student’s graduating class. That left out my two sons. It’s strictly numbers. Any personal contact, or efforts to demonstrate an interest in the college are a waste of time.

It's brutal, cold, and I would add, soulless. One of my former clients, who interviews candidates for an Ivy League school, assured me that "valedictorians are a dime a dozen."

Even with my 60-day, 100% money-back guarantee, the Student Brand Strategy (SBS) isn’t designed to work with these schools.  If you're hell-bent on sending your talented child to an Ivy, don't spend any more time on this page.

According to the most recognized source of college profiles, US News and World Report, the 100 most selective schools reject at least 70% of their applicants every year.

Which brings me to the two remaining categories, where you can more easily decide in what category your child fits.

2. Safety schools are on the other end of the admission spectrum. These schools are the easiest to get into. All that's required are a checkbook and a pulse. 

Community colleges and those with a low test score average, usually anything below a SAT score of 500, are considered safety schools.

Because of the easy entry requirements, the Student Brand Strategy isn't relevant. The Strategy is specifically designed for the student who applies to a match school.

3. Match schools are exactly that: the applicant’s GPA, grades and test scores “match” the numbers of the current freshman class.  It signals a "right fit."

It’s the academic equivalent of a level playing field where all applicants have an equal chance of getting in.​

Not so fast.

campus setting

What's The Dark Side Of The College Pattern?

When your child is looking like everybody else, it presents a challenge for college officials. How do they decide on, say, two candidates who look the same?  Flip a coin?

If neither student stands out, the college will always resort to something families consider unfair, and I mean very unfair, which are the legal ways colleges discriminate against perfectly qualified applicants.

How would you like your son to be denied at a college just because he's a male? Think I'm smoking some of that Colorado green?

Colleges are a business. They already know that boys are more likely to be drop-outs than girls.  In pure, cold, economic terms, boys are an economic liability to a college.  Who knew?

What will you think when your son is denied at the school where his female classmate was accepted with lower grades?

Here's the inside scoop on the dark side of the college pattern...

A Supreme Court decision (Fisher vs Univ of Texas) allows colleges to reject students based on race, not to mention sex, ethnic origin, religion and - ready for this? - low income zip codes.

Plus, 16 states already allow non-citizens to receive in-state tuition rates, and more colleges are admitting more foreign students who can pay full price.

Colleges regard themselves as champions of diversity, so you can bet there's no assurance your child is getting in, with legal inequality and favoritism firmly embedded in their admission pattern. 

rejection is a sad day

The playing field is no longer level, and many families are forced to resign themselves to their child attending second and third choice colleges, or look for an alternative way to get around them.

The Student Brand Strategy provides the alternative. 

It focuses on one or two attributes of your child and presents those attributes in a way that draws a truly favorable reaction from college admission people before they even see your child's grades, test scores, or talents.

For example, one of my students is able to take his passion for video games and create the strategy (read: pattern interrupt) that makes him stand out among all the applicants as a leader. No A-student, he is accepted to his first choice.

Imagine how his parents react to the news. There's some serious hugging and tearing going on in that household.

Another student, again not a straight-A, demonstrates her passion for dancing.  The Student Brand Strategy recommends a specific technique (read: pattern interrupt) to demonstrate passion, and she's accepted to her first-choice.

The girls's mother calls me almost in tears to tell me how her daughter has learned so much from my Strategy, not to mention the sense of calm and confidence it gives the whole family.

  How Does Your Child Become
A College's Ideal Applicant?

These two students demonstrate an attribute every college dreams about in an applicant:  LEADERSHIP.  I can sense your doubt about the last statement. Hang in there with me.

Over 99% of applicants are NOT presidents of a club, nor are they captains of a sports team. So how can your child impress colleges with leadership?

I am the only college advisor in the country to write an Amazon best seller on leadership,    
Why You're Already A Leader,  and I prove that leadership is in your DNA.

The book interrupts the pattern of leadership as a talent that is exclusive to management types in the most common areas of business, the military, or academics.

As a result, the  Student Brand Strategy reveals the student's obvious leadership ability to college officials during the college admission process. 

And when the student has a PASSION for something - anything - the Strategy also uses it to interrupt the pattern of "good grades and test scores" for a positive outcome.

Imagine your child receiving that acceptance notice in an email. She screams “Yes!” to her future, and knowing what it took to get to this point, you’re in tears with joy.

College officials are human too, and they are able to look the other way from their own standards of admission when they discover a student who stands out from their own  pattern of “good grades and test scores.”

student informing mother of acceptance to college

Unfortunately, there’s one reality that’s exposing its ugly face - skyrocketing college costs.

The sheer quantity of applicants to state schools, long regarded as cheaper and easier schools to get into, is causing a lot of stress with parents and students who see the rejection rates of these schools increasing and their chances of acceptance decreasing.

The national average acceptance rate of all colleges, according to the National Association of College Admission Counseling, is 66.1%, or two-thirds of all applicants.

Put another way, your child has a 33.9% chance of getting rejected. Do you think those odds are worth taking?

Look at it this way.

You're ready to buy a car and the salesperson says, "There's a 30% chance this car will break down completely as soon as you drive off the lot." Would you buy it anyway, knowing the odds are much less than 100 percent in your favor?

discouraged student

With odds of 30% already against your child, with more affordable state schools getting more applications, and with legal discrimination always hanging over the entire process, along with more foreign students able to pay full price, the competition to get into a matching school has never been more intense.

 Message From  Colleges:
"We Don't Need Your Child."

So where do you start? Ask your child this question, and pay close attention to the answer:

"Why should any college accept you when they have so many applicants to choose from?" 

Virtually every student I have spoken to over the years, including valedictorians, don't know how they can stand out, other than citing an impressive GPA, or one or two extracurriculars. ​

In other words, they don't know how to market themselves to create a pattern interrupt.

The other question I pose to a high school senior, who may be a valedictorian, is like a fingernail scratch across a chalkboard:

“Is it true not a single college has called you to join next year’s freshman class?” 

Of course, the answer is always the same. What's the cold, hard message from colleges? 

"We really don't need you."

By now you know that your child will get the same advice that fits the pattern on how to get into college, that colleges reject perfectly qualified applicants for unfair reasons, and that your child doesn't know how to really stand out.

And the stress continues as you wonder where to turn for help.

My clients would tell you the easy and rewarding way to get your child into the best-fit college of their choice is to use the Student Brand Strategywhich comes with a no-risk, 60-day, 100% money-back guarantee.

Why does it work so well?

It interrupts the college admission pattern. It makes a student look irresistible and very admissible to colleges. That's before they see grades, test scores or star talent, and that means increasing your child's admission and scholarship possibilities.  Plus, you don't need me, but you have access to me if you want.

student excited about his college acceptance

Have your child read the last statements and watch the expression on her or his face. Over a 17-year period, my students have been getting into their first-choice colleges at a rate of 96% of the time. 

But  seniors have only until December 1st to get the Strategy.

Imagine what it feels like to witness your teenager's excitement when she discovers she's been accepted to her or to his best-choice.

And imagine what it feels like when you've accomplished something wonderful for your child.

 Why Does "BRAND"  Make All The Difference?

In the Student Brand Strategy, I reveal what I have never disclosed in my books, videos, audios, TV interviews, public seminars, or on my website.

It gets students into their best-fit colleges so they can be part of the 38% of students who graduate in 4 years, instead of 5 or 6 years.

It's called BRANDING, and before I detail what it is and does,  here's one quick fact you should know.

The New York Times (Dec 1, 2014) said that the 5th year is the most expensive. Combine the extra year your child goes back to college with a year of lost income and the total amount exceeds $68,000.  This amount is already 4 years old.

With more than 70% of all college students taking 5 and 6 years to graduate, wouldn't it make sense to find a successful admission strategy to avoid this expensive result?

Plus, this course will make your child not only look impressive to college officials but to potential employers after graduation. Why?

Because my students will be able to use what is learned here for their own success for the rest of their lives. They will learn how to interrupt any pattern by branding themselves with my proven Strategy

Guidance counselors and even professional college advisors are completely unaware of student BRANDING.  

In magazines, journals, blogs and all other articles that give “expert” advice on getting into college and how to stand out, you will not find a single mention of branding. Why? 

Branding is a marketing device. Experts on college are not writing about marketing. They're writing about college, and terms like "pattern interrupt" and "brand" are never used. Try to google it.

Over 40 videos and audios make up the Student Brand Strategy. Here's another neat benefit: the videos are short. They vary in length from 30 seconds to 7 minutes. 

I tested them with my own coaching clients for a period of 2 years, and they gave me feedback that was helpful in making a single easy-to-remember point in each video.

If you can't watch my ugly face in the videos, most of them have their own audio version so you can listen to what is being said in the video.

Or, if you prefer just to read, there are plenty of articles I've written that will satisfy your demand for written information.

It helps that I spent years writing radio and TV commercials that lasted not more than 60 seconds.

Within that time frame I had to perform near-miracles to get the consumer to spend money with my demanding customers.

I bring that same get-to-the-point style to this course.

Provided as a bonus to the Student Brand Strategy, my wealthiest clients have told me they love the practical ways to cut college costs in the College Money Strategy.

For example, you will save at least $10,000 per child just on college expenses, with a life-lesson that will reward both your child and you for a lifetime.

"Both the videos and the audios," said one client,  "are so chock-full of money-savings tips, you will marvel at the simplicity of the information."

strategy for saving money

Over 40 videos and audios deal with how to pay a whole lot less for college. In effect, the quantity of the videos is matched by the quality of the information.

The quality gives me the ability to offer you an iron-clad, no-risk, 60-day, 100% money-back guarantee if you are not satisfied.

NOTE: The videos, audios, and articles contain some humor, but the humor never gets in the way of the message. It is only used for emphasis. Watch my clients speak in a video after you click here - scroll down a bit once you get there.

Your Invitation: Before taking the course, we need to talk.  You can email me at and set up a phone call, or a Skype or Zoom call. Or, simply call me at 1-508-520-6642. Best time to call is in the morning, any day, after 8 AM ET, or after 7 pm.

Seniors (after Dec 1st) and freshmen are NOT eligible for this program. 

"This Is The Student We've Been Looking For..."

When your child deviates from the standard advice of the "experts" (the existing pattern) and instead follows a branding strategy (the interrupt) , the student’s application stands out.

It impresses college officials to conclude, “This is the kind of student we’ve been looking for.”

When the Strategy is followed as directed, a favorable conclusion is reached about your child before college officials see grades, test scores, or athletic ability.

The pattern has been interrupted for the benefit of your child.

Imagine this scenario. A college admission person is required to read 80 essays a day. He drudges his way through a mountain of applications, but STOPS, rubs his bloodshot eyes, sits up straight, and puts your child’s application in the pile marked, “For further review.”

People who matter will take notice of what you already know in your heart, that your child is unique and special, regardless of his lack of sports involvement or her lack of straight A’s.

The Student Brand Strategy makes getting into a college by way of branding a whole lot easier and rewarding. And, if you want me to, I can work directly with the student. But it's not necessary.

What adds to the Strategy's appeal? It's simple and easy to execute. You don't need a college advisor (read: yours truly) or a group of experts to help you. Questions you never thought to ask are answered here.

You even discover, for example, how one small mechanical change in an email boosts your child's credibility with a college.

Little things make a difference. This is the kind of value you get here.

Contact me now for a free consult:, or call 1-508-520-6642.

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